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American Express at 163: Having Its Cake and Tweeting It, Too
It’s hard to believe that American Express is celebrating its 163rd birthday today, as the iconic brand continues a spry and active presence, pushing boundaries in social media while as fresh and...
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YouTube Reinvents Streaming with New Partnerships, Projects
With four billion hours of viewership a month, YouTube’s leaderboard position in the evolving stream of video is more secure than ever, but the web video world has radically changed since YouTube first...
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Louisville Slugger Opens Pro Brand to the Masses With New Logo and Bat
The Major League Baseball season kicked off Sunday night with a surprising win for the American League’s newest team, the Houston Astros. For the past few years, the Astros have been the National...
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Happy Birthday, Gerber! You Don't Look a Year Over 18 Months
Gerber, the iconic baby food brand, is celebrating its 85th birthday with a milestone social media-centric giveaway.For 85 straight days, Gerber will select a fan that has 'liked' its Facebook page and...
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Louisville Slugger Opens Pro Brand to the Masses With New Logo and Bat
The Major League Baseball season kicked off Sunday night with a surprising win for the American League’s newest team, the Houston Astros. For the past few years, the Astros have been the National...
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Havaianas: From Peasant Footwear to Global Fashion Powerhouse
Havaianas, best known to the world's consumers as the brand that represents the ubiquitous flip-flop, turned 50 in 2012. It was a year in which the Brazilian company made enough flip-flops to circle...
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SPAM Stays Relevant with Digital Persona Crafted by Longtime Agency
SPAM, the oft maligned Hormel canned meat product that helped Americans survive the Depression and fed the allied troops during World War II is cultivating a new generation of fans and consumers thanks...
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Cracker Jack Focuses on Improving Central Product in Brand Update
The first batch of Cracker Jack rolled off the line in 1896, the same year that Utah was admitted as a state, the first modern Olympic Games were held in Greece, and racial segregation was declared...
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Groupon Diversifies Deals Portfolio with Upscale Restaurant Booking Service
Groupon, the largest daily deals website, is shifting gears with the addition of Groupon Reserve, an online deals service for luxury goods and experiences.The platform is launching with a...
View ArticleCollegeHumor's First Foray into Long-Form Content, 'Coffee Town,' Deemed a...
The first feature film from CollegeHumor, "Coffee Town," ranked among the 10 most downloaded movies on iTunes last week, deeming the site's quirky, first long-form content attempt a success. The movie...
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Tata, Ranked India's Best Brand, Debuts World's Most Expensive Car
Tata, the Indian conglomerate whose business stretches across virtually every industry, may be best known outside of India as the producer of Nano, the world's cheapest car. Now Tata has pushed the...
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Refinery29 Gets a Fresh Look with More Content, Less Clutter
Fashion and lifestyle site Refinery29 launched its new website this week. Initially launched in 2005, co-founders Philippe von Borries and Justin Stefano have taken the company from one blog post a...
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Yahoo Ushers in a New Era with Month-Long Logo Debut
If you thought Yahoo was coming to the end of its transformation phase, think again. The internet company, which has been given new life under CEO Marissa Mayer, is planning to roll out a new logo in...
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Harley-Davidson Slims Down and Shapes Up for Global Expansion
If Harley-Davidson knows one thing, it's heavy metal. The iconic manufacturer of road warriors has been building heavy bikes for decades, but facing a new era of personal transportation and some new...
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Foursquare's New Look is All About the Brand Experience
When Foursquare decided to split itself in two in an attempt to attract new customers who may be turned off by its emphasis on location-based check-ins, results were mixed. About a month ago, the...
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eHarmony Elevates the Job Search with Employee Matchmaking Service
While people may generally stop looking at dating sites once they've found their life partner, the search for the perfect job never seems to end. Enter eHarmony. The dating site has announced that it's...
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"We are Not Robots": TNT Repositions as The People Network
European logistics company TNT just launched a new brand identity highlighting their dedicated employees and unique European road network. The brand promise: “We transfer your goods and documents...
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